Monday, January 5, 2015

Rock & Brews, Winter Springs

I'm sure every review of this chain starts out - Kiss proves to be to gastronomy what Kiss is to rock 'n roll. This place started out in a licensing meeting where Gene Simmons said "Is there another shekel we can squeeze out of this brand" ? "I want something we can franchise. How about a bar? That's rock 'n roll and the margins are huge. I've got this jerk off who has been hounding me on this for years". "I know about the Hard Rock. Let's see, how can we make that concept relevant"? "Craft beer"? "That's what this little pussies call rock 'n roll nowadays"? "Ok. Let's redo the Hard Rock and sell these idiots beer at twice the price. Can we sell the same shitty food?' Shittier? That's even better".

I had a cheeseburger before Christmas for $10 (because everything is at least $10) at this McRock warehouse. It was bad. It was supposed to be (and little plastic toothpick said) medium rare. It was well done. The toppings (especially the lettuce) was horrible. The fries were uninspired. The brioche bun was ok. The menu is so basic. The most boring snack food. The place looks cool and seats alot (100+ inside and outside). Alot of communal benches/picnic tables. They have fire pits outside. It may be an ok bar at night. Skip the food. It's the music equivalent of ESPN Zone (if that still exists). The beer selection may be impressive unless this is your passion and then you know that it is kind of filled with mass market suppliers. The best part is seeing Kiss immortalized in paint (murals) with the legends of rock. The only thing that would be more absurd would be for them to put themselves in a mural with culinary celebrities. It's in between the Oviedo Mall and Winter Springs Blvd. A hard pass.


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