Thursday, February 19, 2015

Ari, OIA

I had lunch at this Japanese restaurant near the airport on 436 over a week ago. It opened a few weeks ago. I had the sushi lunch special for $ 11. It was only five pieces of nigiri and a California Roll. The salmon and red snapper tasted ammoniated (going bad or chemically treated). The snapper was very dry. The yellow tail tasted "tataki-ized" (flame seared). The tuna was tasteless. The escolar was ok. The cuts were thin, long and narrow. The appearance of generosity not the certitude. The roll was forgettable. While the lunch price is probably about 50% too much, the regular prices are about two times too much. Most nigiri which costs around $4-5 were at $7-8. Neither the quality, quantity nor q-atmosphere explain the pricing. They have another location in celebration. Hopefully, this is just a case of the gas station close to the airport gouging desperate travelers and not an indictment of a corporate policy of greed or delusion. That's the first thing they need to address. Here are some more. They were preparing and storing trays of sushi (huge) in the main dining room while people ate. Hide this. It is unsightly and I don't want to know that my meal preparation is taking a back seat to some douche bag conference cocktail party. They have a hostess station yet the POS machine is in the main room. It is unsightly. Move it out of the main room. Would you put a toilet in your dining room? If the wait staff can go to the kitchen to get food then they can go there to do whatever needs to be done on that terminal. They don't hide the sight line into the kitchen. Same argument as the toilet in the dining room. There is a reason you hide certain things. They didn't go the extra mile on decorating and construction. It looks like a knock off of a luxury home by a cut rate contractor. You can see the haste or inexperience in the contracting work and the decor is all knock offs. They also need a dash of humility. Now I hope it's just the usual puffery, but, the print that they are the best Japanese Cuisine in town. Hah! It's not even all Japanese. Half the hot menu is Korean. I would bet the owners are Korean. Not exactly the pedigree you would expect to get the best Japanese food from. I'm sure all the best Japanese place have a Godzilla Roll and fried gator. Get over yourselves. You are worse than Amura who are B grade restaurant that also thinks too much of themselves. I'd pass on the 70+ seat sushi/bar room and 12 hibachi table back room (empty) unless you still think Benihanna is good eats thirty years and a million experiences later. And if that doesn't dissuade you then remember this price to value ratio. It's below the line.

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